Japanese Ministry of the Environment invites "moe-kyara" for public image character

Japanese Ministry of the Environment now invites "moe-kyara" for public character. There will be two high school girl characters. These characters are for promoting "COOL CHOICE". They are gathering character ideas in CrowdWorks. The total reward is 600,000 yen.

What is "moe-kyara"?

"moe-kyara" is a particular type of girl character (sometimes boys lol) who looks very cute. "moe-kyara" usually indicated very cute characters in the Japanese Anime. But recently, the increasing number of companies have been using "moe-kyara" for promoting some project or company itself.

The example of "moe-kyara" 

What is "COOL CHOICE"?

COOL CHOICE is the project for preventing global warming. Ministry of Environment calls people should take choice for environment in every life, for example, setting the temperature of the air conditioner to 28 degree. They provide many approaches in their site.

Even "moe-kyara" becomes common in promotions, it seems interesting that government invites the characters idea and will use them. The choosed character will be worth to see.